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How Your Niche Is Just Like You
Like attracts like. We are most attracted to people who share our interests, our values, and our experiences. Maybe you’re attracted to the idea of helping people get out of the situation you’ve overcome and want to support them on a similar journey. Perhaps you have a personal passion that you want to fulfill or explore, and you would like to share that passion with others. Your niche is about working in an area that is meaningful to you, with people who engage your passion and respect. When you’re in the right niche, it will attract like-minded people to you. No matter what you choose, you’ll find that you know more than you think about the way the community thinks and what they want, simply because the people in your niche are a lot like you.
See where you once were
Your personal journey can define your place.
Maybe you were overweight and found great ways to shed the pounds. That’s the whole way to help people get through. This may be the niche you serve.
A professional golfer can be thrilled to help develop young champions
A single mother may want to help other single mothers. A person whose family speaks multiple languages may want to help families teach English.
Part of my journey was as a spiritual counselor and that still fills my work. People who are drawn to me are consciously aware of their spiritual service in the world.
Look at your personal journey and what you have accomplished to see if you have something to learn. To settle into the perfect niche, follow your passion.
Look for groups you want to help have a better opportunity
You may be drawn to helping a certain group. It could be animals, the planet, preschoolers, preschoolers, at-risk teens, working moms, women at the glass ceiling, seniors. Your passion will help you identify this group. What need speaks to you? Look for ways you can serve these people.
Find people who need your expertise
Your talent will help you determine your position. Are you good with people? are you a teacher Are you a thinker and a philosopher? You will be drawn to serve people who will benefit from what you can do. When I discovered that I enjoyed helping people identify their vision and organize their ideas to bring that vision to life, I used that talent to help people build their sole proprietorships. And because I’m a writer and natural teacher, I also help them organize their ideas into compelling information products. What area do you specialize in and how can you help people?
Look for ways to use your own interests
Sometimes we choose a niche to work on because we want to learn more about that topic. I often host teleclasses or write e-books on areas I want to explore more deeply. When you teach, you learn. What do you want to learn?
As you learn more and mature in your experiences, your interests may change. For example, my work has always been philosophical, but for a while it became very practical. Now I want to get back more into exploring personal growth, so my work and my offerings have started to reflect that. Watch those subtle shifts in interests as you grow personally and professionally.
Fulfill your own vision
You may want to build an organization to help bring your vision to life. You may want to run classes for large groups of people. You may want to coach individuals to excellence. I always knew I wanted to help people who were already making a difference in the lives of others. My work helps them touch even more people’s lives. How do you see yourself in the service? What is your own vision to help others?
Let the niche choose you
Who is already coming to you for help? What are they asking you for? What part of what you do for them do you find most rewarding? What are the needs and desires of the people you are also attracted to? What qualities do you want in the people you are to serve? The answers to these questions will help you figure out how you can serve.
Choose your ideal client
One of my clients is a weight loss coach who initially attracted two age groups, 30-somethings and seniors. It didn’t take her long to realize that she didn’t want to work with older people who had to balance medications and were in a more cautious physical condition because she didn’t have that experience. She decided to focus on 30-year-olds. It didn’t take long for the professional golf client to realize that he wanted to work with young people who were on the championship track. He also knows that they must be determined to be the best they can be. What are the characteristics of the person you want to work with?
I am blessed to continue to attract coaching clients who are passionate about their profession and eager to do the work I ask them to do. Everyone is excited about how they can be of service. This makes it fun and rewarding for all of us. Choose only those clients who excite your passion. Don’t accept everyone who comes to you. A poorly aligned client will make it harder for you to do your best work. Take care of yourself. You are in it to fulfill your passion. Continue to recruit and serve your ideal client.
Your niche community has similar problems and desires to you
Because you identify closely with your niche community, you can easily identify their problems and desires. I only work with solo business owners because that’s who I am and what I love. While I know the policies for other types of business, I will be more in line with a service professional like myself.
Who you choose to serve will determine what you offer, how you offer it, and what words you use to let them know what you do. A young athlete looking to earn a golf scholarship has different motivations than a weekend golfer looking to improve his casual game. A younger weight-loss client will be interested in learning how to be in a relationship with her new self-image, while an older weight-loss person will primarily seek to improve her health. Can you write about the benefits of your work and reach the majority of your target community? If not, that’s a clear sign that your niche is too broad. Narrow it down.
Not everyone who reads my blog wants to create information products, so I post about personal development. Not everyone in my niche wants to write a teleclass, so I write about other ways to earn passive income. You may be interested in serving two niches, but in order to create, first choose one and learn how to serve that niche. If you want to serve a different niche, start another branch of your business.
Check out the overview
When I use the slogan “I help you build your business from the inside out”, it combines personal development and practical business information. I can write about both and people won’t get confused because they’re both connected by one line. Look for that umbrella service point that brings the elements of your business together.
Look for what makes you different
My golf professional client will help young people play championship golf, but because of who he is and what his passion is, his program will be filled with lessons in personal growth, inner work, and awareness of personal power. These choices affect the types of programs he creates, the words he uses to let people know what he does, and that sets him apart in his field.
My weight loss coach realized in her own journey that the hardest step was learning to be in relationships when your self-image has changed so radically due to major weight loss. Its programs will focus on this need.
How does your approach differentiate you? What makes what you offer stand out? This awareness will affect your niche.
Choose your place
what’s coming for you Do you have a better idea of who your niche should be? Write down your values. These are the values you want in your clients. Write down problems you have solved or want to solve. These are the problems of your potential target community. What are your desires and visions? These are the desires and visions of your target community.
Try it on for size
Start working with your niche. See how it feels. Do your research to see if there is a need for what you want to offer. what makes it unique? Need to adjust your approach? Outline a number of topics you could write about or teach about that will inspire and motivate your target community. You will continue to modify your site as you build your service and respond to the people you are attracted to. When your ideal client appears, clone her!!! Let your niche find you and don’t be surprised that it’s a bit like looking in a mirror.
© 2011 Cara Lumen
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