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Coffeehouse Culture – An Aromatic Contagion

Do you know what ‘Apollonian wine’ is? At one point in time in history, this phrase was used to describe a strong black drink that created enough stimulation to keep a human being awake in the wee hours of the morning. Thus began the ancient tradition of drinking coffee and also the culture of serving it in specific clothes that became popular as coffee shops.

Believed to have originated in 1000 AD in the dry and sandy lap that made up ancient Arabia, coffee shop culture has evolved to the point where it is now one of the mainstays of the contemporary lifestyle, where a day without a cup of coffee is simply unimaginable. The story began with Arab farmers roasting and cooking some beans and spending their evenings drinking the strong broth to enjoy and benefit from its invigorating effects. Unwittingly, the first coffee shop in the world was born, a culture that soon acquired its own identity and flavor.

From the sands of Arabia, the contagion of the cafe culture and its main drink “qahuwa”, which means coffee, reached Mecca, where it took the form of “kaveh kanes” – a place where people gathered to play chess, discuss and dance while drinking. this aromatic drink. Due to its viral nature, it quickly spread to neighboring Turkey, where the first coffeehouse called Kiva Han was established in 1475 in the former Constantinople, now known as Istanbul. Due to its aromatic magnetism, it immediately conquered Cairo, Egypt and entered Europe in the 17th century.

Café culture took on a whole new flavor on the European continent, reflecting an identity distinct enough to last for centuries. What can be a better proof of its effectiveness than the fact that some of the cafes that were established then enjoy loyalty and patronage even today? A particularly notable example is the Jamaica Wine House, which opened its doors to eclectic Londoners in 1660 and now operates as a pub fondly referred to by its clientele as ‘The Jampot’.

Prominent names that were responsible for the spread of café culture were Café Le Procope in Paris, which was introduced in 1686, and several first-generation cafés in London. Lloyds, the world famous insurance company started as a coffee shop, as did Christie’s and Sotheby’s. Coffee itself was known in different parts of Europe under several versions of the word “café”, its etymology reflecting the traditions of the country.

In England, coffeehouses earned the nickname ‘penny university’ because any individual could gain entry and spend an entire evening drinking a cup of coffee and reading a newspaper, both costing two pennies. However, conversation flowed very much like that of the ancient Arabs, and coffeehouses soon became a popular place for political discussion, creative expression, and revelation.

An interesting fact about the cafe culture at the time was that the place was exclusively a male domain. Apart from the lady responsible for pouring the coffee into the cups, no women were allowed to enter within accepted social norms. But this thinking has undergone a revolutionary change over the years and as the coffee shop culture has grown and expanded, it has embraced all segments of the population regardless of age, gender or any other factor.

Then came an era when the café began to be used as a showcase for local culture and a platform for a myriad of social activities from music and dancing to holding auctions and a place to bring together stock traders, both aspiring and experienced. Contemporary times are witnessing the coming of age of this tradition with international chains such as Starbucks ruling the ‘roast’.

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