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Content Marketing Strategies for Generating Topic Ideas

Any SEO campaign is dependent on content. So it is completely unnecessary to explain how important it is to find the right content, even to a beginner blogger. With the right content strategy, any content marketing campaign can be successful. It’s also a fact that the ability to come up with effective content ideas at regular intervals is something that sets successful bloggers apart from the rest.

Successful blogs and bloggers are often looking for quality writers, but they are never short of content ideas. This aspect of successful bloggers often makes others wonder how they manage to keep coming up with unique content ideas. However, there is no rocket science behind it.

All they do is organize their content strategy well in advance. In this context, they find the right resources through which different content ideas can be easily generated. These resources include certain tools along with the talent or creativity to choose the right topic. Although no one shares this secret, here we have revealed the most effective ways to find the right content strategy for your content campaign.

Google Trends

If blogs or blogs are the stars, Google is its sun. Everyone is interested in impressing the Google search engine to be called a successful blogger. People especially bloggers are more interested in Google AdSense than anything else. However, they are advised to know something about Google Trend to find quality content topics.

Google Trend is currently the largest and most effective source for finding useful content topics. It can create a wide variety of topics for you with a simple search. Specifically, those who want to find trending topics, based on which they can prepare content that catches the attention of readers; Google Trend would really be the most useful resource.

The best thing about Google Trend is its user-friendly feature. For example, if your blog is about real estate, you can simply search for “Real Estate” in the search bar and below the search bar you will find a whole range of searches based on the same term. You can simply select any of them to explore the latest developments on it and prepare useful content with some unique information.

Once you have your search terms, it becomes easier to get creative with them and come up with catchy titles and content ideas. One thing that everyone should realize is that Google will never betray a post that contains unique information based on a trending topic.

Keyword research tools for your content development campaign:

A content marketing campaign isn’t just important for bloggers; it is equally important for digital marketers, affiliate marketers, PPC campaigns etc. And all such marketing campaigns start with keyword research. SEO experts spend a significant amount of time researching keywords to find the best ones.

Various aspects are taken into consideration when choosing a keyword to start a campaign, starting with the level of competition, the potential to increase traffic, etc. Bloggers or campaigners often use different tools to find out these keywords. These tools really help users to find the right keyword. However, to get the most out of it, you need to derive content ideas either based on or around these keywords.

Interestingly, these tools suggest various related search queries along with the primary search terms. They also recommend LSI (Latent Semantic Indexing) keywords. These LSI keywords are keywords that are equivalent to your primary keyword, even if they are not synonymous with it. Such recommendations can undoubtedly be helpful in finding the right topics.

Some of the good recommendations would be to talk about the most effective keyword research tools in modern times other than Google AdWords, SemRush, Word Tracker and Uber Suggest. Along with keywords, these tools can be useful for traffic analysis.

Mix up keywords to discover smart topic ideas

As everyone says, blogging has no simple formula. One has to be smart about trying different improvements to stay ahead of the competition. Speaking of content preparation strategy, instead of preparing titles simply based on a single keyword, one should cleverly combine keywords to come up with interesting ideas.

This not only helps in finding creative topics, but also gives Google more room to index to find your site. For example, instead of repeating posts based on “upcoming movies of 2018”, a mixed output such as “upcoming movies of 2018 according to politicians” can be generated. The better you can target long tail keywords, the more effective your posts can be.

The easiest approach: Focus on events

Event blogging has proven to be the easiest strategy for those who are running out of ideas to start a blog. However, the regular blogger is not actually prohibited from doing event blogging. Rather, it can be a great way to find some content ideas for your website. For example, if your blog is a technology blog and the most watched event of the moment is the FIFA World Cup, you can generate topics such as “best apps to keep you informed about every action of the World Cup” or “Best FIFA gaming apps to start your league” etc.

In short, content generation is a tricky aspect. The more you follow the latest events, the latest trends in content generation, etc., the better topics you will be able to discover.

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