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The Benefits Of Coffee Cup Advertising
Advertising for coffee cups and branded paper cups demonstrated more positive brand perceptions. Coffee is among the most consumed beverages in society. People drink an average of 3 cups of coffee a day. Coffee cups are a great opportunity to expose your brand to a mass audience in a cost-effective way.
You may not believe it, but coffee is the second most valuable traded commodity worldwide, after oil. Plus, there are so many coffee shops that add a unique caffeine boost to your advertising campaign. Paper cup advertising will bring good results to your business. The price of a takeaway cup of coffee includes about 40% of the hard costs of making the coffee. So imagine how much you can save on bottom end costs. Imagine 100,000 mini billboards delivering a message to your clients right into the hands of your country’s top wage earners. That is right. Cup advertising literally puts your advertising campaign in the hands of thousands of consumers per month. Advertising coffee cups right from espresso machines to elevators, desks and corporate dining rooms provides your client with an ideal “guerrilla marketing” tactic. Paper cups are a fun and effective advertising medium that is ideal for advertising your web addresses or products and services as part of an effective multi-channel campaign.
Coffee cups also attract attention. It effectively communicates your message with a 95% read rate – providing the highest rate of reader retention in advertising. By turning to paper cup advertising, you not only build awareness through repeated impressions of how coffee drinkers routinely purchase coffee at the same location, but also create positive brand awareness by associating your message with the consumption of caffeine and hot beverages. People on the go generally find ads a welcome distraction, so they take them positively. In addition, coffee cups increase customer loyalty, which is something irreplaceable. Customers who get a free item after making a purchase tend to stay loyal to the company. A company that provides perks like logo coffee mugs is somehow more stable. Customer loyalty also goes beyond repeat business, as loyal customers speak highly of the businesses they like best.
You might be a little worried about having another company’s brand on your paper cup. But you shouldn’t. Firstly, coffee suppliers have been advertising on coffee cups for many years and how has this benefited you? That’s right, it’s not! Second, the campaigns show a good and vivid image. Surveys show that customers are interested and interested in the quality and uniqueness of the advertised paper cups.
Aware of the benefits, many business owners are now turning to coffee cup advertising to grow their business. They distribute coffee cups at train stations, highway gas stations, universities, airports and many other places. Without more expensive packaging costs and an endless supply of shiny coffee cups to use in the store, bottom line profits could turn upside down.
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#Benefits #Coffee #Cup #Advertising