How Can Colombia Qualify For The World Cup Conchita the Mule – Juan Valdez’s Iconic Coffee Animal

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Conchita the Mule – Juan Valdez’s Iconic Coffee Animal

Juan Valdez and his mule Conchita have become one of the most recognizable advertising symbols in the world. Juan Valdez represents the small coffee farmer who transports goods such as coffee, corn, wheat or fruit with the help of a herd of animals such as mules, donkeys and horses.

What is a mule anyway?

  • A mule is a cross between a donkey stallion, also called a jack, and a horse mare.
  • Hinnies are a cross between a stallion horse and a donkey jenny or “jenny”.
  • Hinnies and mules are classified under the term Mule.
  • They can be a male or a female. They are sterile and cannot reproduce.
  • Mules have smaller ears than donkeys.
  • Mules tend to be taller and shaped like their horse parents.
  • The head, hips and legs usually take after the jack.
  • Mules have thin forehead hair, coarse hair and a tail like the horse parent.

Why have mules been the traditional animal in the coffee mountains of Colombia?

  • Mules are excellent working animals.
  • They are very adaptable to the difficult terrain of the Colombian coffee growing regions.
  • Roads are not available in many of these remote areas.
  • By nature, mules do not put themselves in danger.
  • They have a way of telling people when something is wrong, a valuable instinct in mountainous areas.
  • Mules are very intelligent and do what is best for their owners.
  • Although mules are working animals, they become members of the families that own them.
  • Without mules, coffee farmers in these remote areas cannot transport their goods and make a living.
  • Coffee farmers spend a lot of time alone with their mules working on the farm. It is very common to see farmers petting and caring for their mules.
  • The mule becomes a coffee farmer’s best friend. There is a strong bond between man and animal for mutual security and independence.
  • It is therefore very appropriate for the iconic image of Colombian coffee to have a coffee farmer with his mule.

Who is Conçita?

  • Conchita is Juan Valdez’s mule, perhaps the most beloved and famous mule in the world.
  • The mule pricks its ears and welcomes a sugar cube or two to the event.
  • Conchita leads a privileged life, walking the carpet at events. She is a crowd pleaser.
  • Conchita is the mascot of coffee in Colombia. It adds an emotional appeal to the iconic image of the world’s smoothest and richest coffee.

Sometimes Juan Valdez makes appearances without Conchita. When this happens, he travels with a professional folkloric dance group dressed in all the beautiful and colorful costumes of specific Colombian regions.

Personally, I prefer to see Juan Valdez with Conchita. There is something very special about tradition, especially when the coffee farmer and his mule travel the world on behalf of hundreds of thousands of coffee farmers back home.

If you want to meet Juan Valdez in person and take a photo with Conchita, check out his travel itinerary. Who knows? He may be visiting a major city near you.

  • You might just spot it on a street near a major intersection or a public event with Conchita walking along it.
  • If this appeals to you, go to: http://www.whatsbehindthebest.com/tourmap.html

For now, how about enjoying a cup of organic Colombian supremo?

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