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About Spain, Television And The Distribution of The World Cup
Society in Spain is not only divided into autonomous communities; the place is also divided into private and public areas.
The most well-known field where this private and public issue appears is the field of education; private and public schools. Other areas are: transport (toll roads) and television.
Sogecable is a company that is listed on Ibex35, the Madrid stock exchange. And this company is the owner of the private TV channel Digital +. “Cuatro” is an additional channel they also own and this channel was recently introduced as a public channel (available). Before this time it was one of the channels in the private Digital+ package.
Now we have football, the World Cup. And,
Furthermore, on March 28, 2006, Sogecable reached an agreement for the exclusive distribution on DIGITAL+ of half of the matches of the upcoming Soccer World Cup to be held in Germany from June 9, 2006. Source: (http://www.sogecable.com/Media/pdfs/2006/results_1quarter2006.pdf)
The other channel that was able to pay for this license was LaSexta, but this company obviously only got part of the deal; are able to broadcast all matches, but many of them on a delayed basis. Cuatro (recently listed as part of Digital+) is able to broadcast games of “general interest;” this is when spain is on.
Argentina, for example, as many of you know a country with a more than reasonable soccer league, has been placed in the relegated space… The question is who will watch — this is the twenty-first century — a game from which the outcome is already known?
Thus: As a result of this agreement and the inclusion in the DIGITAL+ proposal of “laSexta”, the holder of the remaining rights of the World Cup including those classified as of general interest in accordance with Spanish legislation, DIGITAL+ subscribers will be the only viewers in Spain is able to enjoy the entire Football World Cup live.
And how competitive they are, Lasexta tries to get revenge; watch their commercials where they hit Cuatro with – why would you watch just FOUR (Cuatro in Spanish) games when you can watch them all. What they don’t tell you is that all this is half the truth, that is – all but not alive.
What puzzles me is why Spanish citizens don’t seem to care about this.
According to an online survey with a limited depth of only 360 responses, less than 10% of viewers watch the games via Canal+ (Digital+), 42% via Lasexta and 34% via Cuatro. (http://todosobremitele.blogcindario.com).
This probably means that in Spain they don’t really bother with the World Cup unless Spain itself is on the scene. The general interest is Spain.
© 2006 Hans Bool
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