How Many Viewers Does The World Cup Get How To Write A Great Press Release

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How To Write A Great Press Release

This article was created as I was clarifying in my mind what I would want from issuing a Press Release myself. So imagine this, you and I are sitting in a Starbucks having a cup of coffee, and the question comes up “What can you tell me about the press release?” Now you’re my best friend, so I don’t hold anything back. Besides, you paid for the coffee.

Goals:

1. Get any website to be seen by search engines like Google, Yahoo, MSN search engine, now called Windows Live Search, to be included in their natural listing within days .

2. Gain significantly higher search engine rankings in less than a few days!

3. Enjoy thousands of targeted visitors pouring into your website.

4. Plus, create potential media contacts for great promotional opportunities.

Issuing a press release is a tool that allows you to leverage your business and whatever you’re promoting. A great man once said, “If you’re not using leverage, you’re working too hard and earning too little.”

Everyone uses press releases, from our presidential candidates to our favorite football team. Best of all, this incredibly easy and nearly impossible strategy is highly effective at gaining an edge over your competition because virtually no one else is doing it!

In this series of articles, we’ll look at how to create an effective press release to get the most out of the online and offline website medium. Next time we talk, you know after enjoying the success of your press release on the web, you’ll learn how to get your release accepted, edit it, and get more attention from television, radio, or print media.

So are you READY? Ready to prove this strategy to yourself? Then let’s begin.

Let’s start by focusing on printing your press release. Before we start writing a successful press release, you should be aware of a fatal mistake. It’s so deadly that it’s the single biggest reason press releases fail. I mention this so that when you start writing your press release, don’t accidentally fall into the trap of doing it anyway. Many do.

Don’t write a sales letter or what many people call an offer for your product or focus on you. Do not do it. This is the first mistake most people make and get rejected.

At the very beginning of a sales pitch or focusing too much on you or your company, you will get nowhere. For example, if you want to promote a new Travel website and the headline is, “New travel website writes about the pleasure of travel”. Then you have already added a “tar” of your last motif. This is compared to a headline that says, “VacationOften.com owner donates vacation to local school to help fund-raising efforts.” The focus is no longer on you, but on the school and helping them. Big difference! Because… The job of the media is not to give people or businesses publicity, but to provide a valuable resource for their readers, listeners or viewers. The media reviewing your press release doesn’t care about your business, their concern is their readers. It’s their job. So with that said, there is a rule of thumb when it comes to writing your press release. It’s a “help me – help you” mindset that you need to keep in mind.

As you write your press release, imagine what the media and their readers want to know instead of telling them what you want to tell them. Ask yourself: What new type are you offering? How does it affect the public?

For business owners, you should keep in mind that many of the readers of your press release will be targeted and not just the media. What can you say that will grab someone out of their present and give them no choice but to read your press release…AND then…be tempted enough to take action and go to your website and buy your product?

Focus on what your company has to offer of interest to the media. To gain the attention of Google, Yahoo, the search engine formerly known as MSN, now called Windows Live Search and other search engines and get thousands of visitors, ultimately to earn more money in your pocket yours, then you need to stay focused on the goal. Remember that your company is not the focus of the press release.

When you’re able to focus on enlightening people about what’s available, you can’t help but be of interest to potential buyers… and the result will be amazing benefits.

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