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India’s Influential News Media
The Indian press has such a profound influence on people’s lives that Indians trust their media more than their government for the authenticity of news. A survey shows that the most preferred news media in India is television (about 37 percent), followed closely by newspapers (at 36 percent). Next comes radio with 7 percent and news magazines with 4 percent. Thus, media training is a must to handle Indian attention.
Surprisingly, Indians trust local newspapers, television and radio more than websites and news blogs. So the pressure is on Indian journalists to produce compelling news every hour.
India’s most prominent newspapers
In most Indian households, the day begins with a cup of tea in the morning, along with a newspaper. They are an integral part of Indian life.
In a study of Indian newspapers, Hindustan Times (www.hindustantimes.com), published from Delhi, emerged as the single largest circulated daily edition with 1,175,339 copies followed by Ananda Bazar Patrika, published from Calcutta with 1,130,167 copies. of Times of India, published from New Delhi and printed in New Delhi and Sahibabad came third with 1,102,772 copies. of Times of Indiathe most widely read English daily in India (www.timesofindia.com), with eight editions with a combined circulation of 2,771,669 copies, emerged first among multi-circulation dailies.
of Dainik Jagran (www.jagran.com) in Hindi with 15 editions, claiming a combined circulation of 2,483,432 copies stood second. Dainik Bhaskar http://www.bhaskar.com (Hindi) with 16 editions and a combined circulation of 1,901,384 copies, took third place. of Economic Times, Financial Daily (www.economictimes.com) sells 400,000 copies. of Economic Times it is the most preferred daily access by the business population.
India’s most influential magazines
Business Standard (www.business-standard.com), World of Business (www.businessworld.in), and India Today (www.indiatoday.com) have a strong hold on the Indian audience. They touch the lives of the Indian public with their accurate reporting and leave room for the reader’s views on current affairs.
India’s most popular TV shows
Aaj Tak (www.aajtak.com) currently dominates Indian media. It is the most preferred and trusted news channel among the Indian audience. Next comes DD TV, followed by Sun TV, Star news, NDTV, AIR, Zee news and BBC.
Indian media has captured the interest of the Indian audience with its various television shows featuring famous personalities from various fields, lifestyle shows and other entertainment topics, including serious shows airing people’s views, problems and controversies. Shows like Big Fight, Seedhi Baat, Special Correspondent, National Reporter and others have rocked the newsrooms of India. The latest rage is crime shows and those that discuss the law and order problems of cities.
A majority of the Indian people trust the media seeing them as reliable news providers, believing that the media brings them closer to their freedom of speech and their culture. They think they can express their opinions through the media. However, many viewers find a significant amount of Western influence in Indian media.
Indian media has reached the pinnacle of performance and will continue to reach new heights. Therefore, it becomes even more important for you to get media training and develop a healthy relationship with the Indian media.
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