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Why Search Engines Love Blogs – And So Should You!

Ask any SEO expert this question and they will tell you “fresh content” and “backlinks”, except that Google took over Blogger. The latter is the favorite as no one can argue with that.

Search engines love fresh content as it is valuable to their users, and links show that other sites or blogs (and not just your website) find the information on your website useful to their readers.

A blog can be an individual’s point of view, a life diary, a school girl’s diary, a poet’s space, an artist’s expression or simply to share your moments with family and friends. One can share information, pictures and even videos without any prior knowledge of designing and programming.

Companies use blogs to promote their latest products, introduce new services, announce upcoming events, share photos and videos of events, announce special offers/discounts, conduct surveys, to introduce new team members, for special announcements, to build loyalty and invite their customers to leave comments and give testimonials.

Bloggers believe that blogs are being taken more seriously as sources of information. One in five bloggers do not think newspapers will survive the next ten years. Half believe that blogs will be the main source for news and entertainment in the next five years.

Bloggers are more open to receiving marketing messages from other blogs. Even non-blog web content is more influential to this group than traditional media sources for brand information.

Home businesses and budding entrepreneurs use blogs to raise awareness and drive traffic to their online business, new ventures, and daring expeditions into the unknown.

Professionals use blogs to brand themselves, build awareness and credibility, earn money (yes it is possible) and share their knowledge and experiences.

Housewives use blogs to share cooking tips and recipes, moments of raising their children, travel log of recent trip and shopping expeditions.

We SEO experts use blogs to achieve higher rankings for specific keywords. Unbelievable, and yet in many cases my blog link appears higher on the search engine results page than the pages I personally optimize for the same keyword.

Getting started with blogging is relatively easy. You can register with blogger.com or other such blogging platforms.

If you don’t own a domain name for your blog, don’t worry, you can get started with a free subdomain with Blogger.

Let’s look at some interesting statistics on the blog.

The numbers vary, but agree that blogs are here to stay!

comScore MediaMetrix (August 2008)

– Blogjet: 77.7 million unique visitors in the US

– Facebook: 41.0 million | MySpace 75.1 million

– Total online audience 188.9 million

eMarketer (May 2008)

– 94.1 million US blog readers in 2007 (50% of Internet users)

– 22.6 million US bloggers in 2007 (12%)

Universal McCann (March 2008)

– 184 million WW have opened a blog | 26.4 USA

– 346 million WW blogs read | 60.3 USA

– 77% of active Internet users read blogs

Technorati’s 2008 State of the Blogosphere Report is now available. For a detailed report go to technorati.com/blogging/state-of-the-blogosphere/

The report says that brands make up a large part of bloggers’ online conversations. More than four in five bloggers post product or brand reviews and blog about brands they love or hate. Even everyday experiences with customer care or in a retail store are fodder for blog posts. Companies are already turning to bloggers: a third of bloggers have turned to them to be brand advocates. (ref Technorati 2008 Report)

But wait, that’s not all. The report also points out that Blogjet is an increasingly attractive platform for advertisers. Most of the bloggers we surveyed have ads on their blogs. Marketers understand that bloggers are creating high-quality content and attracting growing, loyal audiences. So there is potential for profit from blogging. (ref Technorati 2008 Report)

Well, you are convinced and start writing periodically, uploading photos and videos and have shared your blog link with many friends, but a few months later a nagging worry starts to hit you (this is for those who don’t follow their readers using tracking software like Google Analytics) that you are only writing about “you” and your mom who thinks “my son is the best”.

While there’s nothing wrong with writing just for the fun of writing, I’m sure you all want to reach out and touch someone else with all your might. The real challenge is getting your target audience to read your blog be it family, friends, colleagues or readers around the world who would be interested in what you are writing.

Trust me even your friends will cheat on you if what you write doesn’t make them want to come back, so pay attention to the questions below and answer them as honestly as you can.

-What would make your blog special to your audience?

-Why would they want to bookmark your blog?

-Why do they want to connect with it and tell others?

-What is my ultimate goal for this blog?

While the first 3 questions require you to dig deep into your minds and hearts, the last question is more critical. What do you ultimately want from all the hard work, late nights and cups of coffee invested in your blog?

Well, whether your blog is about sharing knowledge, gaining credibility, increasing visibility and ranking, building customer loyalty, sharing information, making money, or helping our fellow citizens in their journey of life, the bottom line remains Search engines love blogs, and so do you.

So keep writing!

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