How Much Revenue Does The World Cup Generate Sports Collectibles Mean Big Bucks For Retailers and Individuals Alike

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Sports Collectibles Mean Big Bucks For Retailers and Individuals Alike

There is no doubt that sports generate big money in the U.S. One only has to look at the salaries of professional players or the attendance at major sporting events to realize that there is lots and lots of money changing hands.

The NFL, NBA, NHL and MLB bring in about $11 billion in annual revenue, and that’s after expenses that include paying their players on average anywhere from $1.25 million (low in the National Football League) to nearly $5 million per the average player. in the National Basketball Federation.

Add to that the $52 billion spent annually in the US on sports equipment and $57 billion on sports apparel and footwear, and the money just keeps piling up. No matter what source you use to determine the overall sports market, the numbers are staggering. A reasonable estimate of the money sports bring into our American economy is $425 billion a year.

So it should come as no surprise to learn that when it comes to sports memorabilia and collectibles, there’s money to be made. From sports franchises and giant retailers to individuals selling online, there are people making money with sports collectibles every day.

The great thing about sports collectibles is that their popularity crosses the line from professional to amateur and collegiate sports. Fans buy miniature Oklahoma Sooners football helmets, hockey pucks autographed by pro stars and just about anything with their favorite football or baseball team logo. Tiger Woods is a professional athlete without a team, but on any given day you’ll find over 3,000 items on eBay related to him, and his personal line of golf apparel, the Tiger Woods Collection, makes hundreds of millions each year.

Since there are no hard and fast numbers specifically related to sports collectibles, one can only assume that individuals, online and retail stores, large corporations, and sports franchises are making money in the sports memorabilia business. You can also assume that the numbers just keep growing.

Of course, the personal popularity of a particular athlete or the rise and fall of a particular team’s success makes a difference in the value of collectibles.

When Lance Armstrong was still racing and winning the Tour de France, his merchandise sold like hotcakes. Although still popular today in the cycling community, Lance’s wares aren’t moving like they used to. The same can be said for fallen stars like former Atlanta Falcon standout Michael Vick, whose merchandise was pulled from store shelves. Today it goes for pennies on the dollar on eBay.

So what are the trends in sports collectibles and can people make money collecting? Trends are constantly changing, experts say. The National Basketball Association reports that sales of NBA Hardwood Classics jerseys have tripled in the past three years. NASCAR is the fastest growing sports as the popularity of the sport has spread nationwide.

Many online retail stores have a unique advantage of being able to move quickly by capitalizing heavily on the wins and popularity of sports teams. When a team wins the Super Bowl or an NBA World Championship, sales of that team’s merchandise and collectibles increase. Online retailers can often move much faster than their brick-and-mortar counterparts, quickly posting hot merchandise online and capitalizing on the hype while the fire is hot.

Green Bay’s recent trade of Brett Favre to the New York Jets led to an almost immediate posting of Favre merchandise on online retail sites. From 24 karat gold New York Jets or NFL coins to the new “#4” Jets jerseys, sales were immediately brisk.

What fuels the sports collectibles and memorabilia industry most is the breadth and depth of the field. The Street & Smith Sports Business Journal recently concluded that fans spend the same amount annually on licensed NFL products as they do on licensed college products, with both bringing in more than $2.5 billion annually.

Sports collections are something for the person who buys them. Whether you pay $20 for a licensed baseball cap for your favorite MLB team or $100 for an authentic helmet with your favorite NFL team logo, fans buy sports merchandise and memorabilia because they love their team and want to be a part of it. of something they see as very special.

Collecting sports memorabilia is very similar to collecting art. People do it more because they love what they are buying, not so much because they expect it to increase in value. Although collectibles, even sports items that no one at the time considered collectibles, can definitely appreciate.

In 1893, when a nine-man hockey team from Montreal won the first Stanley Cup, no one thought to save a jersey. Photos from the era exist showing the jerseys, but one has never surfaced. According to sports experts, if one of the jerseys turns up, it could fetch up to $400,000, most likely from curators at the Toronto Hockey Hall of Fame.

So with dreams of appreciation and love of the sport both working in its favor, sports collectibles will remain big business, just like the sports they celebrate. In fact, officially licensed merchandise from US professional sports teams and colleges will fetch more than $10 billion this year for leagues and retailers lucky enough to be in this very hot industry.

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