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A Football Souvenir For the World Cup – What Are Tomorrow’s Antiques?
Remember 1966? You may not. Maybe you’ve seen the grainy footage of Geoff Hurst hitting the fourth goal in the Cup final against Germany and the commentator saying “They think it’s all over, now it is”. Well, this is 2010 and we are all hoping that England will do well at the World Cup in South Africa.
Anyone who has a ticket from the 66 World Cup or a program from the final is the owner of a great football souvenir. Even programs and tickets for games from the early rounds can be well-priced. This type of football memorabilia changes hands for a lot of money and football gifts from each World Cup final become more collectable over time. In 1966 England’s players were all awarded medals when they won the competition. In 1998, Bobby Moore’s wife Tina, who had been married to Bobby for 21 years, auctioned off his medal to provide a financial future for herself and her two children. The medal was valued at between £60,000 and £80,000.
Shirts signed by players during major tournaments are also highly prized by collectors, as are match day balls.
On a smaller scale, any product that is made specifically for an event like the World Cup, if kept in good condition, will gain value with age. In 1966, the ‘World Cup Willie’ mascot was everywhere, available as a soft toy, a puzzle and even endorsing breakfast cereal. Nowadays a collector of ‘Willie’ merchandise from 1966 is able to see items for hundreds of pounds.
Serious collectors buy products and don’t even take them out of the boxes, making sure they retail for their value and authenticity. Who would have thought that movie merchandise from the original Star Wars movies would be so valuable today. The same can be said for football souvenirs from the World Cup.
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