Watch Under 19 World Cup Final Live Streaming 5 Major Updates in Social Media Marketing in 2010 – Part II

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5 Major Updates in Social Media Marketing in 2010 – Part II

It’s been a little over six months and we’ve evolved so much that 2009 seems like an era ago. So, what are the next 5 major social media marketing updates we should be aware of?

You can see it on YouTube. When Google announced Google TV and Google’s Internet service at its I/O conference this May, it wasn’t just announcing another startup or another pre-acquisition that transformed Google into a vertical. He was pretty damn serious about wanting to rule every single aspect of world life through, of course, w3. His promise to increase the speed of the Internet without interruptions around the world, and to add a TV service to it, suddenly changed the perception of the world wide web and how it was perceived as a place to pass the time as a teenager. As YouTube became as popular as its own parent search engine, it had a great platform to give YouTube a boost by turning it into sub-channels first, just like other social networks that had a separate profile page. After everyone wanted to promote their channel on the video site, it became “If you haven’t seen it, you can watch it on YouTube”. In the last couple of years, it has been the most visited site for viewing any incident in the world, captured by photo or video. You wanted to learn something, the demonstrations were available on YouTube, you want to teach something that you can upload there, you want to share something like a funny incident or an amazing event or an exciting historical moment like the World Cup, the Summer Olympics or the presidential election inaugural YouTube is your place. Live streaming of events can be seen as sports, major natural disasters such as earthquakes and storms, when there is news, we go to the website first, not the TV, why? Because YouTube has earned a reputation as the place to see the real, uncensored version. If you are an entertainer, your popularity equals the number of video downloads. Today, Google is on the verge of turning YouTube into a flip-top TV on your laptop or a live search internet feed on your TV, whichever way you prefer. Can you imagine how television will lose its appeal, as print media has already fallen to online media? You want to make it big in social media marketing, this is your gold mine, all you need to do is use a shovel.

Twitter + Facebook Introduce Real-Time Search SEO – The entire web world is getting integrated, and of course, like any media, search engines also need fueling. With millions of conversations happening every second around the globe about just about everything under the sun, real data comes from real people, not what reporters talk or write about. This year, search giants like Google, Bing, and Yahoo integrated Twitter feeds into their search queries, along with Facebook’s news feed. When you search for something, you’ll find not only sites dedicated to that topic, but also what was last tweeted or updated on someone’s wall about it. If you have your business, your brand on twitter / facebook profile, your updates should go through the same SEO tunnel to be picked up in real-time searches. Last year your tweets were just 140 characters of catchy short messages, today they are 140 characters with rich keywords and relevant data for a hungry search engine. Think before you tweet or update or brand page wall is your current social media marketing mantra. This one integration has increased the organic traffic for the online business or online sales business. It also affects other social networks, such as geolocation checks and map downloads, the graph of open Facebook likes that are clicked on websites, blogs and online photo album sites such as Flickr. All this will finally take to the ocean of search.

Is there a program for this? – When you have a smartphone, you always download another app to make your life easier. Android, iPhone, Blackberry, Symbian release as many apps as possible for maximum number of tasks and convenience of multitasking on your smartphone. Smartphones are now the nerve center for commerce, news, communication, data consumption, transactions and networking. With so much of life happening on a device the size of your palm, there has to be an app for good snoring-free sleep, right? I’m sure there’s one on iTunes. Today you are getting really smarter by the hour, not only are you using Twitter, Facebook and foursquare on your phone, but you are paying bills, coordinating your calendar with friends or colleagues, making video calls, sharing photos, looking for the next best company at work, planning events , exchange strategies, access bank accounts, check security with QR codes with other phones, book flights and hotels, reserve a table at a restaurant, review your last museum visit, pay bills, manage your daily routine. Today, a phone is all you need to connect and network at events. Remember that fancy leather case with the tough and sturdy business cards you always have in your pocket at any event? Well, now you don’t have to burden yourself or the environment, all you have to do is bump into another smartphone and exchange business cards. Business cards on the Internet are catching up very quickly, because, of course, it takes effort to carry physical ones with you.

Outlook integrates Facebook – OK, who remembers that dreaded day when your boss caught you on Facebook at your desk? Now you can laugh out loud because social media marketing has made it essential for people to be connected in real time on social media sites like Facebook to garner more sales conversions and more customer feedback and keep the conversation going. Let’s face it, productivity is high when we are intrigued and interested. Outlook has stopped the need to go outside the office mailbox and log into Facebook. Now that your Facebook ID and Outlook are the same, you can integrate it into Outlook itself, and the conversation with your colleagues can happen in real time without exchanging emails or picking up the phone. Since it’s all online, the conversation also has avatars of people in your network, and it brings them into Outlook. The whole idea seems exciting to Outlook users, but of course Google gave it a thumbs up long ago this year. Google Wave is the latest way to work and manage your office in the cloud. You and your team can initiate ideas, refine them, structure them, discuss pros and cons, create an action plan, and see the plan through to success or failure. Whether you are all in your own place (in the same office building) or on different continents, Wave makes remote teamwork possible without any barriers. Wave is a brand new range of cloud technologies from Google that Microsoft has recently explored and released. Wave is now open to the public, however I haven’t heard people shouting it out loud and building this fantastic app to their advantage.

Audience Management Programs Replacing CRM – Customer Relationship Management is Transforming and How. Your brand is spread across at least two or more social media sites, not to mention other online marketing sites and most importantly, search. Today’s dashboards give you a timeline of how people are connecting with, talking about, and following your brand. Audience management helps your brand better gauge what is being said and perceived about your business and brand. It helps you manage your audience by connecting, engaging and responding to their needs from multiple social media accounts and profiles from a single dashboard. Involve, Hootsuite, Tweetdeck are some of the different types and levels of platforms you can try. These are just the last 5 social media marketing that is evolving, but as time goes on, we are sure that the evolution is much more than we expected.

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