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Hostess With The Mostest
The story begins in 1919, when the world was introduced to what is now known as the Hostess® Cup Cake, at the bargain price of two for 5 cents. It was the start of a revolution, right up there with the Toll House cookie and the Oreo. No longer did anyone have to pull out a toaster or set up the oven for a snack attack. Six years later, the Continental Baking Company, which had struck gold with their Wonder® packaged white bread, called their new creations Hostess, and they were a hit. In 1930, an employee named Jimmy Dewar came up with a sponge cake called Twinkies®. and they beat cupcakes by a mile. Twinkies are an American icon, with half a billion sold each year.
But it wasn’t until 1947 that a machine was invented that injected cream filling into cupcakes and Twinkies, wowing its customers by offering not only an individually wrapped dessert, but one filled with creamy filling as well. What an idea. As other products were added to their repertoire, including fried fruit pies, Ding Dongs and Ho Hos, the category of snack cakes provided no end. A staggering 11,000 cakes are currently produced every hour, so joke all you want, but the lady is smiling from ear to ear.
Although the ownership has turned several times in its history and faced bankruptcy, those edible confections keep coming and their popularity continues to this day, proving to Americans with that artificial cream filling and the convenience of grabbed a snack cake. Fried Twinkies are a popular item at many regional and state fairs each summer, as Americans line up for this high-fat treat alongside booths selling deep-fried funnel cakes. Featured in many movies and cookbooks, the Twinkie continues to reign despite comedian jokes and celebrity chef taunts. (One has to wonder if there are secret admirers who enjoy themselves in private.)
Although preservatives are used for extended shelf life, the company insists that Twinkies be removed from your local grocer after 10 days, giving way to the “fresher” ones. Here is the current hostess cake hit parade:
1) Ho Ho’s – the main seller, basically a rolled up version of Ding Dongs
2) Twinkies – butt of endless jokes, it still ranks high on the list
3) Sno Balls – marshmallow coated chocolate cake rolled in shredded coconut
4) Ding Dongs – shaped like hockey pucks and covered in chocolate
5) Suzy Qs – unfrosted cake with cream filling
6) Cherry Pies – Fried and easy to eat by hand
7) Vanilla Zingers – oblong cakes filled with cream, vanilla reigns
8) Chocolate or orange cupcakes – classic, complete with white squiggle on top
9) Crunch Donettes – people of all ages start their day with these mini treats (easy to eat while driving)
10) Mini muffins – not exactly bread quality, but still popular
Currently, the brand’s main competitor Little Debbie, started by the McKee family in the 1930s and still a private corporation, occupies the lion’s share of the space in the candy aisle that was once dominated by Hostess. Their Oatmeal Cream Pie remains the flagship product, followed by Swiss Cake Rolls and Nutty Bars® Wafers. Dozens of additions have been added since 1960, when the company took off nationwide, amassing 157 billion confections sold, amounting to $1.4 billion in annual sales, followed by Hostess at $670 million.
Maybe actress Ann Blyth did it just for the money, or maybe she really did feed her kids candy, but either way, those sweet packaged treats are made so quickly that they’re probably pretty fresh. However you slice it, when it comes to our sweet tooth, we’re all still kids at heart.
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