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The History of the Lacoste Apparel Company

Nowadays, it is almost impossible to find someone who has not heard of the Lacoste name brand or seen a Lacoste polo shirt before. Founded in 1933 by a French tennis player named René Lacoste, the brand has grown to become unquestionably one of the most famous and recognized in the world.

The origin of the now famous Lacoste logo is interesting. The story goes that René Lacoste got the nickname “Alligator” when rumors began to circulate that he had made a bet with the captain of the French Davis Cup team about an alligator-skin suitcase. The company’s official statement from the website is that the team captain promised him an alligator leather suitcase if he won a very important match for the team. He won the match and was given the nickname by the American press after news of the bet was revealed. The nickname was soon changed to “Le Crocodile” due to Rene’s French ethnicity, and the name stuck with him due to his tenacity and aggressive demeanor on the tennis court. Later, a friend of his named Robert George designed a small crocodile logo, which Rene placed on his personal jacket that he wore while playing tennis.

When he retired from tennis in 1933, Lacoste partnered with André Gillier and founded the company La Chemise Lacoste. They began designing a tennis shirt based on a design and product he created in the mid-1920s. The shirt was short-sleeved with a stand-up collar. Designed to be worn during matches, the shirt is made from a highly woven material called jersey petit pique for maximum ventilation. Prior to the production of these new shirts, tennis players traditionally wore long-sleeved woven shirts, so the new designs were virtually unheard of. Another interesting note is that contrary to the popular fashion statement at the time, Lacoste decided to attach the logo to the outside of the shirt, something that had rarely been seen before. Thus, the legacy of the Lacoste polo shirt began and since then, it has been the norm to see garments with the logo embroidered on the outside.

From the 1930s to roughly the 1950s, the brand grew in popularity, and in the early 1950s, Lacoste clothing began to be imported to the United States, where it emerged as a clothing line designed for the upper class. Over time, the clothing line began to expand its products to include other styles of shirts and moved on to include fashion accessories as well. In the early 2000s, a French designer named Christopher Lemaire took over the design of the Lacoste brand in an effort to develop a more sleek and rich look. As a result, the popularity of the clothing was renewed and Lacoste clothing is now in high demand and available in almost all high-end stores. The company also owns its chain of stores and has several hundred stores worldwide. Today, there are all kinds of Lacoste clothing, from hats to sunglasses. Of course, the most famous is, and most likely always will be, the original Lacoste T-shirt.

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