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A Massive Blind Spot That’s Making Some Facebook Biz Page Owners Miss Getting NEW Fans
For anyone to search and find your Facebook fan page, or indeed your personal Facebook profile, they MUST be logged into Facebook. This implies that he/she would already have a Facebook account. And that’s the blind spot – not everyone has a Facebook account – yet, especially in Nigeria. Compared to our adoption of Yahoo! and Hotmail email accounts, our Facebook usage is still relatively low.
However, most Nigerian businesses want to attract a large segment of society. Isn’t there a danger that in the process of assuming that people can find you on Facebook just by searching on it, you will routinely “miss out” on an opportunity to get more people to visit your Facebook business page ? The answer is a BIG, BIG YES.
And that’s why live hosts of South Africa’s 2010 World Cup Supersport magazine Harambee show routinely announce their Facebook page URL on air. Coming home, some Nigerian corporate organizations and businesses have also adopted a Facebook fan page username/URL to increase brand/name recognition as well as make themselves easier to find on Facebook – especially for members of their target audience who are NOT yet converted.
The purpose of marketing is to increase awareness of you and/or your brand. Therefore, you need to make it easy for people who develop “interest” to easily and quickly gain access to resources that will enable them to learn MORE about you, without getting “lost” in their search for those details.
This is why it is advisable to get a “Custom Facebook URL for your brand name”. The above phrase is the title of one of the many articles freely available on the net that give you step-by-step instructions for creating your own custom Facebook URL in minutes.
The steps to create your custom username are as follows:
1. Log in in your Facebook account
2. Type “http://facebook.com/username” in your browser’s URL input bar
3. You will be taken to a page with radio button options next to the suggested usernames for your profile. It seemed to make sense to choose the one that used my first name separated from my last name by a period.
4. Follow the instructions given to SET the username you chose.
5. If you have a Facebook page attached to that profile, you’ll also want to set a custom username for it. Usually, a “Create a custom username for your Facebook page” link will appear below the prompt confirming that your custom profile username has been created.
6. If you do not see such a prompt, type the name of your Facebook page in the Facebook search bar and press ENTER. The icon for your page should appear before you finish typing the name – so click on it to go to the page.
7. If the icon does not appear before you finish typing (make sure you check your spelling is correct), just press ENTER and then click on the correct link/image in the Facebook search results that are returned.
8. You will be taken to a page with a drop-down menu containing the names of each page have under your profile. Select the name you want to set a username for and follow the instructions provided to check availability and finally set it up.
Summary: It’s about using your name/brand effectively in all the media you choose to use online. Don’t let Facebook create a clunky, long, hard-to-remember URL for your profile or business page. Make it easy for interested parties, potential customers, as well as existing customers, and even friends and relatives to find you on Facebook. Get a custom Facebook URL today!
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