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Marketing Smart – 8 Ways To Attract Customers

No matter how small your marketing budget is, without advertising there will be no customers or ongoing sales. But there are low-cost ways to collect potential names and customers themselves that use more of your creativity and time than your dollars.

The most important questions to ask yourself and answer are:

* how you are unique

* what are you selling (today)

There are more questions, but if you can answer these two, then you are ahead of the rest.

Ask. You cannot write, speak, or do any of these things unless you ask first. It may take a while to get to know each other and you’ll probably get a few “no’s”, but that’s normal. Just ask! Eventually people and organizations will come to you and ask you.

In all my suggestions where you go somewhere, have a blank form with the name and date of the event and ask them for permission to write their name, phone number and email address on it. You have spaces for them to do so. Then pass or make it available to sign.

1. Do something wild (that suits your business). Organize a competition, party or picnic for your customers.

2. Get noticed in the community by running a booth at local events. Patronize other small and home-based businesses in the neighborhood.

3. Write on a blog, for your local newspaper, and articles for use on the Internet. Put these together to make an e-course, an e-book or a regular book.

4. Record every time you speak. When you have the “right” device, the technology will allow you to connect the recorder directly to your computer. If not, get someone to transcribe this for you. You can give it away or sell it.

5. Talk to all Boards of Trade, all Rotary Clubs and the Chamber of Commerce. Talk about a topic that will sell your business, that the organization wants AND attracts people. Choose the ones you want to sell or talk to around the world in any city you visit. They are everywhere.

6. Study your customers. It is less expensive to keep a customer than to get a new one. Send thank you, birthday and seasonal cards. Offer special sales to loyal customers.

7. Keep in touch with the media. Become known as an expert in your field and be available for last-minute radio or cable TV interviews—as a “fill-in” guest to replace unexpected cancellations. You can do radio interviews in your pajamas! And with technology have come “internet radio” stations where you can also be interviewed.

8. Give something of real value – give free demos at trade shows or store events. Offer free estimates or consultations.

Marketing is about attracting the attention of potential customers. Look for ways to stand out from the “crowd” of competitors. To be noticed.

Remember that customer satisfaction is the best (and least expensive) marketing route of all. Listen to what your customers want. Give it to them. And they will reward you with their business.

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