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Use Tea to Differentiate Your Business
In the vast sea of shopping sameness, it’s vital that your small business stands out. Differentiating your small business doesn’t have to be difficult. A 5,000-year-old drink is an easy way to help you get an edge over the competition. A simple cup of tea can help your business stand out in a crowd.
Although most tea consumed in the US is iced, a hot cup can be a simple and effective way to help customers remember and return to your business. Tea has undergone a renaissance and is more popular than ever. Health concerns are among the main reasons for its increasing popularity. Tea is the most popular drink in the world (besides water). Even in the US, it is the 6th most popular beverage, after water, soft drinks, coffee, beer and milk.
Offering new and different varieties can help customers remember your business. If you’re thinking about offering or expanding your selection, your first question may be about what types of tea to serve. Ideally, serve several varieties, including a black, herbal, green and decaffeinated tea. At a minimum, offer some type of black tea, the breakfast variety is good at any time of day. The majority of tea consumed in the US is black tea with the two most popular types being English breakfast and Earl Grey.
If you have an Irish Pub, serve an authentic Irish tea. Maybe Barry’s or Punjana, both of which are still made in Ireland. If you own a health-oriented restaurant, try Rooibos, which is herbal and the latest to be popular with tea drinkers. Rooibos, also known as red tea, is an herb unique to the Cedarburg Mountains of South Africa. Rooibos produces red color and has a unique sweet nutty aroma.
Do you have a cafe with a Russian or French accent?. Then try PM Kousmichoff & Sons, or Kusmi Tea, dating back to 1867 in St. Petersburg, Russia. It is the only ancient tea firm that still produces the original Russian blends from the last century. Today, the product is manufactured in France. Kusmi still comes in the original pre-Russian Bolshevik Revolution packaging. All products come in English and French packaging.
Do you serve Indian food? Then Dilmah would be a good choice. This brand will be a new experience for almost all of your customers. Dilmah is entirely grown, handpicked and packed in Ceylon (Sri Lanka), the producer of the best tea in the world. It’s fresh, rich and full of flavor. The tea is a good introduction for new tea drinkers.
Does your business have a Scottish focus? Next, serve Scottish Blend, which was introduced in 1990 and is among the favorite brands of Scotch tea. Scottish Blend was launched as the first specially blended tea for Scotland. By 1998, Scottish Blend had become the number 2 tea brand in Scotland.
Do you have a uniquely American coffee shop? Look for a local artisan tea company. With the resurgence of tea, artisanal products are sprouting up in many communities.
Even if you own a bookstore or other retail business, you can use different brands as themes throughout the year. Until St. Patrick’s Day, serve up an authentic tea from Ireland.
Before you choose and serve a brand or variety of tea, try a few yourself and decide which one tastes best. Maybe even some of your staff enjoy the teas. The brands offer customers cannot easily get locally. This makes it a new experience for your customers and differentiates your business. You can also offer to sell the teas to customers.
You can get the tea from some specialty retailers and online. When buying the tea, try to do some promotions in exchange for a discount.
Differentiating your business can go a long way towards making it a memorable customer experience and ensuring a return trip.
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