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Best Email Marketing in 2018 – ConvertKit Vs Aweber
Email marketing has the *only* advantage over the likes of social media in that it’s an asset you own.
That doesn’t mean you can do “whatever you want” with it – but compared to liking a Twitter feed (which can get you banned), a YouTube channel (which can defund you) or Facebook page (which can censor you), an email list is *still* the most effective and resonant way for a business to keep in touch with its community.
Of course, strategy and functionality aside, the way an email marketing system fits into the modern business landscape is to provide an extra “step” in the world of a “funnel” – allowing users to engage much more deeply and more effectively with the companies / people they value. This is pretty much where we are seeing the rise/resurgence of various email platforms (especially paid ones).
In the current landscape, there are several email marketing offerings used by most online marketers. This includes:
AWeber (starts at $20/month)
GetResponse (starts at $20/month)
ConvertKit (starts at $20/month)
To be honest, the “business software” market is massive – with many different providers catering to different needs. For example, MailChimp is mainly used by bloggers who want to increase their reach through the use of a “free” email system. Once they start making more money from their blog, they tend to move up to more premium offerings.
Two of these premium offerings – Aweber and ConvertKit are now considered the “best” mid-range email marketing solutions. They are both premium only (no free tier) and offer users different levels of functionality to help them email their subscribers in both a “single” (broadcast) and “automated” capacity ( autoresponder).
Understanding the difference between the two is the most important step towards creating a marketing stack that actually works to generate results…
Founded in 2015 by Nathan Barry, this is aimed at bloggers / “creators” who want to increase their offer with users via email.
The service is focused on providing a basic mechanism through which the curator is able to share their content through a series of “automation” features – autoresponders that work to give subscribers the opportunity to receive specific content at certain times .
This system—coupled with ConvertKit’s focus on providing users with the ability to publish “courses” to their audience—has led to a large number of bloggers and creators signing up for the service.
It has now become one of the largest “email marketing” companies by revenue (their numbers are publicly available on BareMetrics) – with strong growth.
We have found that a large number of Twitter influencers have adopted the system.
AWeber was founded in 1998 and has had a huge amount of success, especially because it was the first to introduce a true “autoresponder” system to the email marketing scene.
While its popularity has faded somewhat with the “new” generation of marketers, it is still easily one of the top 5 email marketing systems.
The main benefit of using Aweber lies in its simplicity – allowing you to send emails days after someone has subscribed to your various email lists. This allows you to continue to provide updated content for the duration of their subscription.
Aweber’s main flaw lies in its inability to integrate well into the “social” era. There isn’t much due to intractability, and so it means you’re pretty much stuck trying to use a tool from the 90s to work in 2010. If you just want to put a “subscribe” box on your website web, it works fine… but if you need anything more specific, you’d be better off using something like ConvertKit.
At the end of the day, the choice is between which service you feel most attracted to.
Aweber is for the more established “Internet Marketers” who maybe have a real consulting practice, or are somehow involved with a more “industrial” type of business (manufacturing or whatever).
Convertkit is designed to be more thoughtful, “hip” and focused on “creators”. This gives a completely different set of “DNA” to the likes of Aweber, and thus has attracted many “new generation” marketers who are usually much more “socially” savvy.
For this reason, the best thing you can do is to look at how you will use the different applications. Aweber is mostly for people who need a simple service that will work no matter where it’s posted… ConvertKit is more for those who are focused on providing blog viewers with a reason to “sign up” for additional content.
If you are an artist, author or other “creative” type – ConvertKit will be better. If you are a marketer, seller, brick and mortar business – AWeber will be much more effective. Again, they both work the same way (send emails to users), but the way they do it differs.
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