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Popularity of Golf: Technology & Region Expansion Leading to Demand for Golf Apparel
Golf is steadily losing its elite status as a new consumer demographic is introduced to the sport. Today, golf continues to witness active participation by people of all ages in different parts of the world. The growing popularity of the sport has led to an increase in the number of international sporting events organized around the globe — Golf’s Ryder Cup scheduled to be held in France this year is a case in point. The growing popularity of the sport has not only translated into a larger television audience for international sporting events, but has also increased sales of golf merchandise and equipment. Of particular note has been the growth in golf apparel sales, with many brands expanding their range of offerings to meet evolving demand.
The arrival of ‘Footgolf’ is likely to introduce a new consumer segment to the market
While golf is becoming a popular sport in various European countries, foot golf has been seen as a recent trend among amateur golf enthusiasts. International government organizations like FIFG (Federation for International Footgolf) are taking various initiatives to organize global golf tourism and international sports events like FIFG World Cup. The increased participation of professional players in these events is likely to influence young players to take up the sport at a professional level – this in turn is likely to translate into increased expenditure on clothing and equipment.
Technology advances to highlight profitable growth opportunities
New technological developments have led to significant transformations in the sport of golf. To provide performance-enhancing apparel, manufacturers are focusing on producing leisure golf apparel that is equipped with features that maximize comfort and flexibility during play. In addition to golf apparel, manufacturers are also focusing on integrating advanced features and designs into golf equipment to enhance player performance. Major manufacturers are opting for a soft, multi-layered plastic coating covering the golf ball that will allow for the ideal ball swing. Broader developments towards the incorporation of innovative technology in golf apparel and equipment are likely to augur well for the prospects of the global golf apparel market.
The ever-growing popularity of golf among women: a potential opportunity for manufacturers
A recent trend witnessed is the increased participation of female golfers in various international golf sports. International sports organizations are taking initiatives to encourage women to participate in this sport. In addition, these organizations are also creating global golf sporting events for women, such as international one-day events. As more women are actively participating in golf sporting events, manufacturers are focusing on creating women-centric products. It is very likely that women’s golf apparel will become a staple in the product offerings of major brands in the future.
Golf apparel manufacturing to boost employment
The growth in the production of golf apparel for golfers at the local, state and international levels is creating employment opportunities in both developed and developing countries. The growing popularity of golf as a sporting event is giving impetus to the manufacture of golf apparel and equipment. Moreover, the increasing preference for high-quality garments equipped with smart technology has further led to increased need for workers in manufacturing units. Growing demand for golf apparel and equipment is also driving broader macroeconomic developments related to employment and job growth.
The seasonality of the game continues to be a challenge for sustained interest
Since the sport of golf can be practiced and played primarily during the summer and winter, sales of golf apparel continue to be slow during the off-season. In addition, due to the seasonality of the game, golf sporting events can only be organized in winter and summer. Demand for golf apparel and equipment has traditionally remained modest during the off-season, and the status quotient is unlikely to change in the future.
Preference for low-priced and counterfeit products to dampen global market growth
The availability of counterfeit products is also expected to hamper the growth of the global golf apparel market. Since counterfeit products are relatively cheaper, customers prefer to spend on clothes that are offered at reasonable and lower prices. Moreover, event organizers have limited budget for organizing international sports events. To stay within their budgets, event organizers prefer to spend on affordable options, which creates challenges for major golf apparel companies.
Overall, the global market is expected to witness positive growth attributed to increasing demand for clothing with flexible and comfortable designs. Incorporation of leading technology is also expected to increase sales of golf apparel globally. Initiatives taken by international organizations to encourage the participation of women actors are also expected to contribute to the growth of the global market. However, the seasonality of the game and limited participation rates continue to be a longstanding challenge to widespread sales of golf apparel.
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