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How to Monetize Internet Traffic From South Africa
Host of the eagerly awaited soccer World Cup, South Africa is ranked the 25th richest country in the world in terms of GDP. However, there still remains a huge disparity between rich and poor, as about a quarter of the population of 49 million are unemployed and live on less than the equivalent of US$1.25 a day.
Of the remaining three-quarters, about four and a half million people, or 9.4 percent of the total population, have fixed-line Internet access at this time. Perhaps surprisingly, this isn’t the highest internet penetration rate in the region – that particular honor goes to the island nation of Mauritius.
According to Euromonitor, debit cards dominate the South African payment card market with 28 million of them in circulation since 2008, compared to around 8 million credit cards, which, interestingly, by law cannot be used to make purchases gasoline. In light of the coming influx of tourists, politicians are working to revise those regulations so people can pay for gas using their flexible friends.
As for premium call toll numbers, South Africa is the only country on the African continent that supports these and Premium SMS (PSMS) is also a viable billing mechanism in this market.
Accepting cash from this largely unbanked country is also possible, thanks to e-commerce payment provider Smart Voucher Ltd, trading as Ukash, which became the first to offer online cash payment solutions in South Africa ; allowing e-retailers to market to the country’s large cash consumer base for the first time.
UK-based Ukash, in partnership with strategic partner Blue Label Telecoms based in South Africa, enables consumers who don’t own a card or don’t want to use it online to buy from online merchants without revealing sensitive details banking using prepaid vouchers.
By firmly adhering to a “credit card only” payment policy, you are depriving yourself of additional revenue if you are currently receiving traffic from this, the largest economy in the African Union.
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